Product Updates – WebEngage

Pick Your Conversion Goals

janani padmanabhan — Sun, 05 Jan 2025 18:30:17 +0000

You can now select your preferred conversion metric for campaign analysis, which will appear in the Campaign, Channel, and Engagement Overviews, while other metrics remain available in the ‘Download Report’ option. To configure, go to Data Platform > Data Management > Conversion Card Setting and choose: Sent-through Conversions (Default), tracking users who converted after receiving the campaign; Open-through Conversions, tracking those who converted after viewing it; or Click-through Conversions, tracking conversions after clicking the campaign’s CTA URL. This feature helps tailor insights to your goals for more relevant performance tracking.

Hourly Interval for Batch Relays

janani padmanabhan — Sun, 15 Dec 2024 18:30:45 +0000

We are pleased to announce the introduction of the Hourly interval option for batched relays, enabling actions on business events every hour. This enhancement allows you to promptly notify users of time-sensitive updates, such as changes in lecture schedules, or execute short-term, high-impact campaigns with precise timing. By utilizing this feature, you can ensure more timely and relevant communication, enhancing efficiency and user engagement.

Enhanced Re-entry for Catalog-Based Relays

janani padmanabhan — Sun, 15 Dec 2024 18:30:06 +0000

We are pleased to introduce an enhancement that gives you complete control over re-entry timing in catalog-based relays. While these relays have been highly effective, the inability to re-enter for the same duration as the look-back period has been limiting. Now, you can define how long users must wait before re-entering a relay, or set the value to 0 for unrestricted re-entry. This flexibility is crucial for protecting your campaigns from excessive triggers—for instance, in price drop campaigns, where repeated qualifications without new context can occur. With this update, you can ensure your campaigns remain relevant, precise, and impactful.

Trigger journeys by Refreshing CSV Lists

janani padmanabhan — Sun, 24 Nov 2024 18:30:38 +0000

We’re excited to introduce a new feature in journey management: using refreshing CSV files as dynamic triggers. CSV lists updated via API are now automatically refreshed, enabling journeys to start or exit based on real-time data changes. This ensures seamless and automated activation of journeys in response to external updates.

View and download the ‘List of Users’ for both Static and Refreshing Lists

janani padmanabhan — Thu, 14 Nov 2024 18:30:33 +0000

We’ve introduced a “List of Users” view for both Static and Refreshing Lists, similar to Live Segments. You can now directly view users in each list along with their attributes. Key features include selecting custom attributes to display, sorting rows for better organization, and a search function to quickly find specific users. This update simplifies list analysis and makes managing user data more efficient.

UTM Parameters Auto-Enabled for Campaign Links

janani padmanabhan — Sun, 10 Nov 2024 18:30:53 +0000

We’ve launched auto-enabled UTM parameters for campaign links across multiple channels like Email, Web Push, and WhatsApp. Configure 2–8 UTM parameters in Configuration > UTM, with options for static or dynamic values. Once set, UTMs apply automatically to new campaigns but require manual activation for existing ones. Users can customize settings at the campaign level for flexibility. Click here to know more.