• Driving retention-led growth by activating dormant customers, promoting repeat purchases, driving platform engagement & content consumption.
• Engaging cohort users with highly targeted & personalized messages through their preferred channel.

Benefits

Enhanced User Segmentation

Use the detailed attribution and in-app event data to create more precise and meaningful user segments in WebEngage, allowing for highly targeted engagement campaigns.

Improved Personalization

Leverage the rich data from Adjust to personalize marketing messages and campaigns based on user behavior, preferences, and acquisition sources.

• Enhancing customer retention by reactivating inactive users, encouraging repeat purchases, and boosting platform engagement and content consumption.
• Delivering highly targeted and personalized messages to cohort users through their preferred channels.

Capabilities

Track User Events

Monitor user activities on your website or app using Amplitude and transfer this data to WebEngage for targeted engagement campaigns.

Sync User Data

Synchronize user profiles and attributes from Amplitude to WebEngage to enable more personalized and segmented marketing campaigns.

Benefits

Comprehensive User Insights

Leverage AppsFlyer’s detailed attribution data to gain a deeper understanding of your users’ acquisition sources and behavior patterns, which can be used to enhance your engagement strategies in WebEngage.

Targeted User Segmentation

Create precise user segments in WebEngage using the rich attribution data from AppsFlyer. This enables you to deliver highly targeted engagement campaigns tailored to specific user groups based on their acquisition journey.

Unified Attribution

By sending push notification campaign data back to AppsFlyer, you can ensure that all user actions and conversions are attributed correctly, providing a unified view of user interactions and campaign effectiveness.

• View Acquisition Details under each User Profile
• Segment User by their Acquisition Source

Benefits

Attribution Data Sync

Import attribution data from Branch into WebEngage. This data includes information on user acquisition sources, campaigns, and channels, which helps in understanding the origin of your users and their interaction patterns with your app or website.

Enhanced Segmentation

Utilize Branch’s detailed attribution data to create more refined user segments within WebEngage. This enables you to target users more effectively based on their acquisition source or the specific campaign that brought them in.