Invesko is a Singapore-based technology provider that connects Southeast Asia to third-party financial services and products. Its platform services are offered by various entities, each with distinct terms, investor protections, and associated risks.

They allow users to invest in stocks and ETFs with a minimum investment of $1, offering rewards in cash and stocks as users build their portfolios. With a thriving community of thousands of satisfied customers, live customer support, and zero commissions, Invesko enables users to succeed financially.

Key Features Used:

• App push
• In-app notifications
• Email
• SMS

Invesko’s Objectives

• Improve customer acquisition and retention rates.
• Streamline user onboarding and verification processes (KYC).
• Boost the investment platform’s conversion rates.
• Improve overall user experience to drive long-term retention.

Solving challenges with a marketing automation platform

The team at Invesko was looking for a marketing automation platform to:

• Automate and personalize user engagement to reduce user drop-offs. Optimize sign-up and KYC workflows to help with their user conversion.
• Nurture leads through targeted communication.
• Analyze user behavior and insights.

Invesko’s Challenges In Driving The Objective

• Manual user engagement processes lead to high drop-off rates.
• ⁠Inefficient sign-up and KYC workflows which hindered conversion.
• ⁠Lack of personalized communication made lead nurturing difficult.
• ⁠Insufficient insights into user behavior and preferences to allow for better personalization.

Collaboration with the WebEngage Startup Program

To solve for user retention and engagement early in their journey, Invesko partnered with the WebEngage Startup Program. Invesko’s goal was to make user onboarding easier, have better conversion rates, and improve retention in the long run.

Results?

The Way Forward

Product Level

• Invesko wants to further optimize email campaigns for higher open rates and engagement.
• The team also wants to implement new journey flows using campaigns like Daily Check-In to engage existing users and Win Back campaigns to re-engage users who’ve uninstalled the apps.

Company Level

• Invesko wants a seamless user experience across platforms that can help improve user engagement, such as regular logins, portfolio monitoring, and transactions.
• The team also wants to drive growth and development by expanding the user base and increasing the average user portfolio value.

We wish Invesko all the best with their journey and hope to be there through all their endavors.
To begin your journey with the WebEngage Startup Program, apply now.

Culture Circle is a leading luxury marketplace in India, offering a curated selection of high-end fashion items, sneakers, and streetwear. 

They provide a unique shopping experience for consumers seeking exclusive and authentic luxury products while offering sellers a platform to showcase their premium offerings. With a focus on authenticity, quality, and style, Culture Circle has established itself as a go-to destination for luxury lovers in India.

Mission & vision of the company

They aim to make luxury accessible to everyone in India without compromising authenticity or quality. The goal is to be the go-to destination for luxury shopping in India, where people can find everything they need in one place.

USPs

• Creating a standard of authenticity in the retail industry 
• Making sure their products come in good quality and it’s affordable for their customers 
• Prioritizing customer satisfaction above everything else 
• Rigorous authentication for vendors to ensure it’s a no-scam zone for their customers

Company’s Objectives

They were looking to implement standard e-commerce use cases. They wanted to use WebEngage for transactional order confirmation and shipping communications.

What were they looking to solve with a marketing automation platform?

• Culture Circle was looking for automation for their email marketing, and they used WebEngage for the first time to create targeted emails.
• They wanted to target users more efficiently and personalize using trigger campaigns to increase their revenue. 
• The team needed a more detailed understanding of their customer’s shopping habits, transaction history, and behavioral patterns to optimize their product offerings and improve conversion rates. 
• They also sought to reduce funnel drop-offs and engage their customers in a post-purchase journey.

Company’s Challenges In Driving The Objective

• The absence of robust analytics tools made it challenging to evaluate marketing performance effectively.
• Insufficient use of customer data hindered the ability to design and implement personalized marketing strategies.
• The inability to monitor specific touchpoints and identify drop-offs prevented the optimization of the marketing funnel and limited opportunities to re-engage users.

Why Did Culture Circle Pick WebEngage?

The Culture Circle team decided to use WebEngage as their marketing automation platform because of its track record in helping brands like theirs drive retention using automation.

With WebEngage, they could precisely monitor their customers, create targeted experiences for distinct user segments, and ensure they are engaged with personalized content and offers suited to their user behaviors.

The seamless integration with WebEngage will help them use their e-commerce platform and customer data to make data-driven decisions and marketing strategies. 

Culture Circle’s Collaboration with the WebEngage Startup Program

Culture Circle was looking to use marketing automation as an effective way to drive sustainable growth for their business. 

They started a partnership with the WebEngage Startup Program six months into their business, and they needed to give their users personalized communication across all key touch-points with a retention-led approach. 

This partnership has helped Culture Circle retain its users, improve their lifetime value, and generate more revenue for its business. The program helps consumer startups kickstart their retention journey by providing free access to the WebEngage platform for six months, among other exclusive perks and benefits. 

Results?

The Way Forward

What does the way forward look like for Culture Circle?

• On a product level, The brand aims to implement a cross-sell journey for users post order confirmation.
• They are also looking to increase retention rates based on personalized campaigns from the customer’s first contact to the end of the funnel.
• On a company level: Culture Circle wants to improve its customers’ user experience and engagement and ultimately become a strong contender in the market.

We wish Culture Circle all the best and hope to be there for all their future endevors.

The Moms Co. was born out of a mother’s uncompromising attention to the smallest details and her desire to not compromise on good quality, safe products that deliver real results.

At The Moms Co., they strive to create natural products with proof of performance that are extremely safe and made with zero compromises. These products meet global safety standards; you can use them fearlessly for yourself and your family.

In 2023, The Moms Co. was acquired by the Good Glamm Group, a household name in the industry. Since then, The Moms Co. has increased its efforts to increase revenue significantly as it stays committed to helping moms make safe, natural, effective choices for themselves and their families.

Their products have been developed and tested with the best experts for over a year. Everything they create retains the good and rejects the bad to give their customers a product that is as pure as Mother’s Love.

Key Features Used:

• Web Personalization: On-site survey

This enables them to collect valuable customer feedback and preferences in real time and use the data to improve their marketing.

• On-Site and In-App Notifications

An on-site/in-app notification is a personalized message to website visitors designed to engage, inform, or guide them effectively regarding the health of the mum and baby.

The Moms Co.’s Objectives

What were your company-level objectives?

• The main goal was to capture data by nudging users to present their information while offering a relevant incentive, such as a discount. This helped in future targeting and personalized communication.
• Secondly, the team wanted to drive immediate conversions through on-site and in-app campaigns by leveraging time-sensitive deals, exclusive discounts, and tailored reminders to re-engage customers and boost sales.

What were you looking to solve with a marketing automation platform?

• The ability to efficiently convert anonymous users to leads and customers.
• Automation of the marketing processes to improve scalability.
• Delivering personalized campaigns to micro-segments, reducing drop-off in funnels.
• To improve their segmentation capabilities for targeted marketing decisions.
• Getting deeper insights into customer behavior, preferences, and attributes.

The Moms Co.’s Challenges In Driving The Objective

• Converting unknown to known users: 80%+ users every month are unknown, thereby inefficient data capture and profiling of unknown users.
• Insufficient insights into customer behavior, preferences, and attributes.
• Difficulty in converting anonymous users to leads and customers.
• Prompt hesitant shoppers to complete purchases with limited-time offers.
• Engage existing customers with exclusive, attractive deals.

Why Did The Moms Co. Pick WebEngage?

The Moms Co. selected WebEngage as its marketing automation platform to overcome its marketing challenges. It was drawn to WebEngage’s comprehensive user profiling capabilities, which enabled it to better understand its customers.
WebEngage’s personalization feature allowed them to deliver targeted campaigns to micro-segments, and the deep analytics and insights provide actionable data on customer behavior for better targeting.

Results?

The Way Forward for The Moms Co.

• Increasing email open rates and proper engagement through personalized content. Moreover, targeted campaigns are to be sent using emails collected in the survey.
• Improving retention rates through a simplified checkout process for better product recommendations and offering tailored promotions.
• Achieving quarterly growth through strategic partnerships, expanded marketing channels, and data-driven decision-making.
• Building a cohesive user experience across all touchpoints, driving a percentage increase in customer satisfaction and reduction in cart abandonment rates.
• Optimize lifecycle drop-off communications to improve conversion rates.
• Identify optimal user behaviors and nudge the existing user base in the same direction.

We wish the Moms Co. all the best, and hope to be there for all their endeavors.

What’s Up Wellness is a top wellness brand in India, driven by their founders’ personal journey. After experiencing firsthand the impact of an unhealthy lifestyle, Vaibhav Makhija and Sayantani Mandal were inspired to create a brand focused on making wellness accessible, transforming their challenges into a mission to help others live healthier lives.

After talking to people from various walks of life, they noticed that those who work hard and are on a mission to achieve what they aspire to, tend to focus less on their health and wellness, leading to problems in the long run.
Hence, they created What’s Up Wellness, catering to their customers’ health and supplement needs. This enabled users to focus on what they aspire to do while taking care of their wellness by making it fun and easy for them to consume.
Their product is easy to use, vegan, has no added preservatives or artificial colors, and is used with a higher level of efficacy.

Key Features Used:

• Segments
• Email
• SMS
• WhatsApp
• Cohort
• Journey designer

Company’s Objectives

As a company, What’s Up Wellness’s goal is to reach every Indian consumer who wants to take a step ahead and fix their overall wellness but can’t do so due to their diet or busy schedule. They would serve as their helping hand with their products.

Solving objectives with a marketing automation platform
With a marketing automation platform, the goal was to automate their retention activities. This shift reduced dependence on manual, ad hoc campaigns and allowed them to focus on driving incremental growth through automated flows.

Long-term goals

• To build a complete retention stack that drives the major business impact through repeat users without being dependent on paid traffic sources.
• The brand also wants to develop an efficient way to leverage product behavioral insights to positively influence its customers’ consumption patterns.

Team’s Challenges In Driving The Objective

• The team at What’s Up Wellness wanted to build a solid customer retention charter that would improve product adoption among their end customers.
• They also wanted to boost ROI by ensuring each user re-engagement effort generates a 4X-5X return and contributes 45%-50% of their GMV.
• To build predictable data models to improve customer cohorts.
• To implement reliable, scalable solutions with maximum uptime and minimal event errors, helping them build a robust retention stack.

What were the team’s challenges in solving the objectives mentioned above?
The legacy tools lacked a tailored approach for focusing on the Indian market. The newer platforms aren’t mature enough for a logic-driven, highly attentive retention model and also raise concerns about reliability and scalability.

Collaboration with the WebEngage Startup Program

What’s Up Wellness collaborated with the WebEngage Startup Program to amplify its growth strategy and accelerate user engagement and retention efforts.

Using the WebEngage platform, the team at What’s Up Wellness aimed at solving the following:

• Execute faster: They launched their first seamless journey flow three days after integrating with Shopify, a remarkable feat achieved with minimal setup requirements.
• Measure ROI:.The program enabled them to measure ROI from both a top-line and bottom-line perspective.
• Iterate and refine: With distinct WebEngage features, they could reiterate their communication, engagement, and product models, test various versions, and relaunch without incurring significant costs.
• Leverage expert support: The dedicated customer success from the startup program provided invaluable guidance, facilitating fast-paced execution and ensuring seamless integration.

Why did they choose WebEngage as their marketing automation platform?

• What’s Up Wellness chose WebEngage as its marketing automation platform due to its proven track record, reliability, and scalability. The team trusted the platform’s ability to meet their growing needs.
• Additionally, WebEngage boasts a lower learning curve, enabling seamless onboarding even for new team members. This ease of using WebEngage played a significant role for What’s Up Wellness, as it allowed their team to focus on core objectives rather than navigating complex software.
• WebEngage’s focus on retention also aligned with its goals. WebEngage provides essential features that help improve understanding of user cohort performance. Instead of relying on an overwhelming array of analysis tools, it streamlines the process, enabling clear and efficient identification of cohort performance issues.

“Were you considering any other tools at the same time? If yes, what made you pick WebEngage over them?”
What’s Up Wellness explored and tested other solutions. After encountering multiple issues with other platforms, the team decided to go with WebEngage, opting for a more reliable option that better suited their needs.

Results?

• Churn customers that were won back had an uplift of 5.2% on average.
• They were able to achieve 16.4% and 42% uplift in Product View and Initiate Checkout journeys.
• There was a 12.3% uplift in retention for M1 and a 7% uplift for M3-M5 cohorts during the collaboration.
• Over 400% increase in Add-To-Cart rate.
• Achieved a 55% increase in direct revenue from journeys.
• Average Click-through ROI reached 50.49%, significantly improving revenue efficiency.
• Conversion Rate (CR) optimizations led to a 27.05% contribution to total revenue with a 2% Month-on-month increase.
• Revenue Per User (RPU) from conversions saw an impressive 80.80% uptake.
• Channel statistics:
1. 104% uplift in open rates email (from 22% previously to 45% currently).
2. 95% delivery rate of WhatsApp messages (even with Meta message capping limits).
3. 85% WhatsApp open rate (with ad-hoc campaigns).
4. Revenue split (WhatsApp: 74%, Email: 21%, SMS: 4%).

The Way Forward

1. Product Initiatives:
• Aiming to significantly strengthen the impact of email as a revenue-driving channel, with a focused effort on achieving both higher and more consistent open rates to ensure sustained engagement across the customer base.
• Enhancing personalization features to directly improve cohort performance by introducing tailored web experiences that cater to specific groups, such as high-frequency purchasers and users at risk of churn, thus creating more meaningful interactions.
• Exploring the power of micro-segmentation by rigorously testing various niche segments that promise high ROI, enabling more targeted marketing efforts that maximize engagement and revenue potential.
2. Company-Level Objectives:
• Strategically focusing on increasing customer Lifetime value (LTV) and driving a robust six-month retention rate on the web platform, recognizing this period as a pivotal threshold for organic retention, which allows Whatsup Wellness to sustain engagement without the need for extensive re-engagement costs.
• As part of its growth strategy, the company is committed to optimizing its retention stack to operate with 95% efficiency, integrating data from post-purchase interactions, survey responses, NPS platforms, and other touchpoints to form a holistic view of customer behavior.
• By connecting and analyzing these customer data sources, Whatsup Wellness aims to create predictive models that will drive a high-impact retention program, reinforcing customer loyalty and building strong, lasting habits around their products.

We wish What’s Up Wellness all the best, and hope to be there for all their future endavors.

Founded in 2017, the almatar app is your unrivaled platform for a delightful travel experience. We are a progressive Saudi newborn to the Online Travel Agency (OTA) industry, fueled by the team’s passion and their beloved customers’ immense support. Hence, they are remarkably expanding in the market.

Through the almatar app, one can make hotel and flight reservations in seconds. Their integrated services are available bilingually for a seamless 24/7 booking experience.

almatar’s USPs:

• Comprehensive travel services, including flights, hotels, and holiday packages
• User-friendly platform and mobile app
• Excellent customer support and service
• Competitive pricing with exclusive discounts and offers

About the economy of the industry
The travel industry is rapidly evolving, with a growing demand for digital solutions that simplify booking and enhance the overall travel experience. The industry is seeing a resurgence post-pandemic, with increased focus on safety, flexibility, and personalized travel options.

About Acquisit

Acquisit is an award-winning independent growth marketing agency specializing in helping businesses achieve meaningful, sustainable online growth. Founded in 2019, the agency offers a full spectrum of digital marketing services to make brands more discoverable, connect them with the right audiences, drive conversions, and continually optimize—from performance marketing to CRO, content strategy to CRM, and all things data science.

Key Features Used:

• Journey Designer
• Push Notifications
• SMS
• WhatsApp
• Email
• User Segmentation
• Cohort Analysis

Company’s Objectives

• Enhance customer engagement and retention
• Personalize customer communication
• Increase conversion rates
• Improve the overall user experience

Company’s Challenges In Driving The Objective

• Fragmented customer data
• Ineffective customer segmentation
• Low engagement rates on communication channels

Why Did almatar Pick WebEngage?

• The almatar team chose WebEngage because of its comprehensive suite of features and its ability to integrate seamlessly with their existing systems.
• After evaluating several tools, WebEngage stood out for its user-friendly interface and powerful analytics capabilities.
• The travel services team was particularly impressed with the Journey Designer, which enabled them to create personalized customer journeys effortlessly.

Results?

The Way Forward

• Product Level: Continue refining the CRM campaign by leveraging personalized, data-driven communication tailored to Jawwak members and customer segments. Focus on sending timely notifications for exclusive travel deals, wallet points reminders, and membership benefits, ensuring messages align with user preferences and past behaviors.
• By highlighting the unique advantages of almatar, such as flexible payment options, the ‘Lowest Price Guarantee طابق,’ and ‘Golden Guarantee,’ the team wants to enhance open rates and user engagement across all tiers.
• Focus on improving CTR and user experience rather than increasing message volume.
• Introduce catalogs and more personalized recommendations.
• Target users based on their lifetime value to maximize engagement and conversions.
• Company Level: Prioritize delivering a seamless and personalized user experience by integrating key almatar USPs—like the MixFly product and almatar-exclusive pricing—into every touchpoint.
• For Jawwak members emphasize the earning and redemption of points with each transaction, positioning these rewards as an integral part of their travel planning.
• This approach will not only increase engagement but also drive loyalty, fueling the company’s growth and further establishing almatar as a leading travel platform.

We wish them all the luck, and hope to be there for every step of their journey.

Alibaba Travels was established in 2015 to revolutionize the tourism industry in Iran.

Alibaba Travels believes everyone deserves to have a safe, comfortable, and high-quality trip, and it is bringing this belief to Iran’s tourism market. Over the years, Alibaba Travels has recruited 740 people and made significant investments, resulting in successful companies in the tourism industry (such as Jabama, Jaran, etc.).

Alibaba Travels offers its customers a full range of tourism services, including the sale of domestic and international flights, trains, buses, group tours, and accommodation bookings. This company is the leader of Iran’s online travel and tourism market, with a rate of 2 services sold per second and a growth of 69% in the past year. Alibaba Travels has 138 million annual visitors, and a 55% share of Iran’s online tourism market.

Key Features Used:

• Journey designer
• SMS
• Push
• Email
• User Segmentation
• Funnels
• Paths
• Cohorts
• Relays

Company’s Objectives

Early booking can make a huge difference in your travel experience. It can save time, money, and stress, whether for a flight, accommodation, or an activity. Besides customer satisfaction, early booking helps businesses manage cash flow by bringing in money early, and it is an effective way to increase business success.

The Alibaba Travels Customer Marketing team aimed to improve its customer conversion rate through an early booking strategy. But how could they encourage customers to book early?

They addressed this question at Alibaba Travels using WebEngage’s powerful marketing automation tool.

Alibaba’s Challenges In Driving The Objective

• What were their challenges in reaching this objective?
• Choosing the right communication strategy
• Finding an automated, scalable, and dynamic engine
• The scale and variety of Alibaba Travels’s customer journeys

What were the solutions to overcome these challenges?
Using the most applicable features in WebEngage, like Custom Dashboards, Journey Designer, Live and Static Segmentation, and Funnel analysis.

Why Did Alibaba Travels Pick WebEngage?

Implementing a comprehensive customer data and marketing automation platform that could meet Alibaba’s needs to provide more than 9 traveling services to several million active users was only possible with a robust marketing automation tool like WebEngage.

WebEngage adapting its product to the expected needs of businesses can be one of the main strengths of this product compared to other competitors.

Result?

We’re very glad to have collaborated with Alibaba. We wish them all the best for all their future endeavors, and hope to be there for every step forward.