Ananya Nigam
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Senior Manager – Product Marketing, WebEngage
Ananya is a marketing professional with nearly 4+ years of experience, recently having transitioned into the SaaS industry. Fueled by a passion for product, she excels in demystifying features to enhance user adoption. Beyond her professional endeavours, she enjoys cooking (almost as much as eating) and reading Fiction.
Articles by Ananya Nigam
5 Mins Read
21st January, 2025
Measuring conversions is crucial to understanding success in campaigns. However, not all campaigns h…
3 Mins Read
16th January, 2025
Trust is the cornerstone of every successful business relationship. Customers and partners alike dem…
6 Mins Read
11th December, 2024
Imagine you’re running a D2C fashion brand using tools like WebEngage, Instagram Ads, and LinkedIn. …
5 Mins Read
25th October, 2024
With the festive season around the corner, it’s the perfect time for brands to enhance engagem…
5 Mins Read
15th October, 2024
One tool that stands out if you want to better understand your customers and improve retention is th…
4 Mins Read
26th September, 2024
If you’re a WebEngage customer, you already know we are committed to tearing down data silos. In lin…
