We formulated this report by consulting renowned industry insiders, 250+ brands, and shoppers who live and breathe festive marketing.

Why read the report?

India celebrates north of 1000 festivals.

This means a cause for celebration and a chance for meaningful interaction — Between brands and users.

With the festive season around the corner, brands across industries gear up for a period of festive flash sales, cheatsheets, heightened consumer activity, and potential money on the table.

For brands, marketplaces are crowded with cutthroat competition. Everyone is doing something new. Some campaigns work, but most don’t. Brands do not have the time to experiment and fail because one’s failure is another’s gain. Engaging users without overstepping their bounds is a slippery slope. The road is paved with roadblocks, both known and unknown.

Imagine if brands had a framework that laid down core principles, best practices, and user engagement trends. Brands could spend less time figuring and more time executing airtight strategies to perfection.

What’s in the report?

This report contains tried-and-tested wisdom on how users interact with festive marketing campaigns and what your brand can do to razzle and dazzle these users with such campaigns.

Here’s what you can expect:

• ABCD of festive marketing
• A plug-and-play cheatsheet
• Key statistics on channels, industries, tactics, and users
• Insider insights from top voices
• Real-life use cases with snackable examples
• Practical case studies
• Pro-tips

And if done right, untapped revenue.

Who is the report for?

• Chief Marketing Officers
• Chief Growth Officers
• Brand Heads
• Marketing managers
• Growth Leads
• Account Managers
• Retention Marketers

And anyone who wants to get festive marketing right.

Have a prosperous festive season.

What’s in the report?

To establish a career in retention marketing, this report contains consumable infographics and actionable findings around:

• The demand in the current job market
• Non-negotiable and negotiable key competencies
• The relevant work experience & education it takes to open doors
• Compensation range & structure
• Interview process & tips
• Potential positions in the space
• Growth paths

Where does the data come from?

We spent the last three months aggregating data from 320+ working professionals across 20+ industries and interviewed CXOs, digital heads, and growth specialists, data that captures and spotlights The State of Careers in Retention Marketing.

Who is this report for?

This report is for marketing professionals with two or more years of experience under their belt who want to build a career in retention marketing and user engagement. That being said, freshers are also welcome to help themselves to this handy guide.

Why should you read this report?

Retention Marketers In The Running To Become CMOs Of The Future.

Customer retention has become a power center owing to its nature of sustainable growth as well as profitability. There is a meteoric rise in the demand to not only practice retention but also hire talented retention marketers.

Although careers in retention marketing have existed for decades, it’s blossoming from a niche to a mainstream marketing discipline. However, there was a lot of mystique around the navigation of jobs in this space that clearly needed to be demystified.

This detailed resource provides a one-stop shop to contemplate or kickstart a career in retention marketing by evaluating every decision-making parameter to make informed decisions.

Executing AI/ML Strategies Tailored To Your Business

Everyone is raving about AI/ML and talks about them in passing. Plenty of resources talk about what these technologies can do superficially, but none go into painstaking detail.

Execution-level details would mean getting one’s hands dirty. It’d mean going back to the drawing board and figuring out marketing use cases that are solvable using existing features, the industries they stand to favor, and the type of audience that would benefit from these use cases.

At WebEngage, we work with AI/ML day in and day out to serve our 800+ brands across 8+ industries and 100+ use cases.

It occurred to us that instead of gatekeeping this secret, we owed it to the marketing, product, and student communities to share it for free so they would have a ready-to-use playbook to engage users and hit desired outcomes.

In this playbook, you will find the largest universally accessible library of AI/ML use cases that are peppered with layered information. Each use case is built to cater to an audience and land an impact.

Why You Need This Ebook:

To understand how to use AI/ML to get started with marketing.

Simple Solutions: We dumb down AI/ML into bite-sized pieces so you can understand them without needing a Ph.D.

Practical Tips: No fluff here! We give you real examples of how AI/ML can supercharge your marketing efforts, from boosting engagement to driving conversions.

Expert Insights: This ebook features contributions from industry experts who share their knowledge and expertise, helping you navigate the complexities of AI and ML confidently.

Real-Life Examples: Learn from the best! We’ll share inspiring stories of real businesses that have used AI and ML to transform their marketing strategies and achieve jaw-dropping results.

What You’ll Discover with Unboxing AI/ML Strategies From Scratch

In our ebook, you’ll learn:

• What AI/ML are, and how they can help your business
• About the largest library of AI/ML use cases in marketing
• Stories of real brands that have used AI/ML successfully
• The AI/ML nomenclature

AI/ML is on everybody’s lips and for the right reasons. It’s never too late to join the community as long as you get it right. With this resource, learn how to use these technologies to grow your business. Whether you’re a marketing pro or starting out, our ebook has something for you.

Get started today. Download ‘Marketing With the Machines: Unboxing AI/ML Strategies From Scratch’ and jumpstart your marketing with the power of artificial intelligence and machine learning.

Take a demo with WebEngage now to start implementing these use cases for your business.

Why should you know about these trends and patterns?

Brands are spending hours chasing the user for attention but little time understanding users. Behind successful user engagement lies data. This data-driven report reveals exclusive user engagement parameters that form a winning marketing strategy and explores key themes in user engagement in Indonesia.

What’s in the report?

Learning about the maturity of communication channels, segmentation frameworks, personalization tactics, and martech tools across industries will help you understand where you are and where you need to be.

To help you do that, we’ve included:

• Problems in building great user engagement strategy
• Most commonly used and top-performing engagement channels
• Adoption of segmentation & personalization
• Components of a user engagement stack
• User engagement maturity across companies and industries
• Expert insights

And more!

Who is this report for?

Think of this report as a visual guide for omnichannel marketers and leaders. Having said that, anyone with an interest in marketing, sales, entrepreneurship, or any business discipline can benefit from the report’s takeaways.

Why should you read this report?

To discover tech maturity, top channels, segmentation, personalization, martech stacks, and AI. Get insights from the report to make precise data-led decisions and optimize your marketing campaigns to fit your narrative.

The State of User Engagement in Indonesia 2023 report is the result of a collaboration between Apiary Academy and WebEngage. We hope it equips brands with valuable insights to help them along their user engagement journey to drive greater business value and growth.

What is a CDP?

A Customer Data Platform (CDP) is a packaged software that aggregates and unifies customer data from various sources to provide a 360-degree view of a user.

Why do we need CDPs?

Data is the most valuable resource. Because of the copious influx of data in our systems and the dissipation of third-party data like cookies, brands have been investing heavily in first-party data to acquire authentic, company-specific, and invaluable information about their users.

In acquiring first-party data, brands often struggle to collect, unify, and orchestrate data for marketing campaigns due to issues stemming from siloed systems, lack of integrations, and inability to consolidate user-specific data.

A Customer Data Platform helps businesses collect user-specific by integrating different sources to form a 360-degree view of a user. That information is further sliced and diced for segmentation and campaign management.

What’s in this book?

• ABC of CDP
• Moving parts of a CDP
• Data sources that connect to a CDP
• Edgy use cases across teams and industries
• Engagement strategies for campaign orchestration
• User segmentation frameworks
• Global data governance & privacy guidelines
• Impact Stories with success metrics
• Hygiene questions to ask before choosing a CDP
• How to choose the right data platform for your business?

Who is this book for?

The technical nature of this book may appeal to marketers, product folks, technical folks, data folks, as well as C-Suite executives, or really anyone who’s curious about the role and journey of data in the world of marketing.

Why should you download this book?

This all-in-one book was prepared to equip you with everything you would need to consider implementing a customer data platform. It was meticulously crafted and vetted by subject matter experts to provide you with

• Stunning visuals
• Easy-to-understand language
• Nuance and depth
• Measurable results from customers
• Expert insights from David Raab, founder of the CDP Institute
• A step-by-step guide to choosing the right CDP

This complete guide is designed to build a robust data culture within your organization, one that isn’t bogged down by siloes and prevents data from falling through the cracks.

We may not be able to read our users’ minds, but we sure can get close with the help of a CDP.
Make the best of our customer data platform for your business, take a demo now.

What can you take away from this booklet?

1. A value add to your business — quick, efficient advanced use cases that aid you monetarily or operationally.
2. A way to decrease turnaround times for user engagement & boost revenue.
3. And lastly, a way to show your product expertise to fellow coworkers.

What does this eBook contain?

7 Advanced use cases per industry that you can implement using the WebEngage dashboard. The industries covered are:

• BFSI
• Edtech
• E-Commerce
• Travel & Hospitality
• Media & Entertainment
• Gaming

Inside, you’ll discover proven techniques and expert tips to leverage WebEngage’s advanced features. From lead nurturing, nunjucks, if/else conditions, upsells, hyper-personalization to recommendation, gamification and more, we’ll show you how to create highly tailored experiences that drive conversions and boost engagement.

Furthermore, we delve into simplifying retention strategies that will keep your customers coming back for more. Discover the power of behavioral analytics and automation to proactively identify churn risks and implement retention campaigns that increase customer loyalty. With our step-by-step instructions and real-world examples with Impact Stories, gain the knowledge and confidence to implement effective retention strategies.

Whether you’re a marketing professional, business owner, or enthusiast, this ebook will empower you to harness the full potential of WebEngage and achieve remarkable results.

Download the eBook now.

Take a demo here, and harness the power of the WebEngage dashboard.