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Customer Data
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Unified User Profile
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Web Personalization ➜

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In-app Notifications

Product & Revenue
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Funnels
Paths
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Uninstalls
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User Segmentation ➜

Live Segmentation
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Mobile Push Notification

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RCS

Wondering what's new on WebEngage?

Uncover the newest features designed to boost your performance.

View Product Updates
Customer Data Platform

Unified User Profile

Data Integrations

Customer Data Platform

Learn More

Product & Revenue Analytics

Funnels

Paths

Cohorts

Uninstalls

Live Analytics

Learn More

Campaign Orchestration

Customer Journey Designer

Relays

Learn More

Web Personalization

Website Personalization

On-Site Notifications

Learn More

App Personalization

In-app Notifications

Learn More

User Segmentation

Live Segmentation

Static Segmentation

RFM Modelling

Learn More

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eMagazine

The State of Retention Marketing

The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

Community

Retention DNA

Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.
Dashboard
Request a Demo

Products
Customer Data
Platform ➜

Unified User Profile
Data Integrations
Data Security & Governance

Web Personalization ➜

In-line Personalization
On-site Notifications

App Personalization ➜

In-app Notifications

Product & Revenue
Analytics ➜

Funnels
Paths
Cohorts
Uninstalls
Live Analytics

User Segmentation ➜

Live Segmentation
Static Segmentation
RFM Modelling

WebEngage AI ➜

Generative AI
Engagement Score
Predictive Segmentation
Catalog and Recommendation
Intelligent Campaign Orchestration

Campaign
Orchestration ➜

Journey Designer
Relays
Universal Control Groups

Omnichannel
Engagement ➜

Mobile Push Notification

Email Marketing

Web Push Notification

WhatsApp Engagement

Google Ads

Facebook Ads

SMS Marketing

RCS

Wondering what's new on WebEngage?

Uncover the newest features designed to boost your performance.

View Product Updates
Customer Data Platform

Unified User Profile

Data Integrations

Customer Data Platform

Learn More

Product & Revenue Analytics

Funnels

Paths

Cohorts

Uninstalls

Live Analytics

Learn More

Campaign Orchestration

Customer Journey Designer

Relays

Learn More

Web Personalization

Website Personalization

On-Site Notifications

Learn More

App Personalization

In-app Notifications

Learn More

User Segmentation

Live Segmentation

Static Segmentation

RFM Modelling

Learn More

Omnichannel Engagement

Link 1

Link 2

Link 3

Learn More
Solutions

Travel & Hospitality

E-commerce

Media and Entertainment

Gaming

EdTech

BFSI & Fintech

D2C
Why WebEngage

Customers

Partners

Integrations

Growth Consulting
Resources

Impact stories

blog

ebooks

Academy

podcast

engagemint

Newsroom

Events

knowledge base

developer docs

eMagazine

The State of Retention Marketing

The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

Community

Retention DNA

Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.
Dashboard
Request a Demo

Products
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Why WebEngage
- Our Customers
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Resources

Products
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Why WebEngage
- Our Customers
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Resources

Home - Marketing Automation

Category: Marketing Automation

Other popular categories

Product Updates (168)
Marketing Automation (155)
User Engagement (127)
Customer Spotlight (123)
Impact Story (119)
Customer Retention (69)
Cross-Channel Engagement (67)
Omnichannel Marketing (65)
Uncategorized (52)
Insights & Analytics (49)

Blogs

What is Behavioral Segmentation

Blog

What is Behavioral Segmentation, and Why Should Marketers Use It?

Behavioral segmentation is a marketing strategy that divides consumers into groups based on their be…

Omnichannel Marketing, Marketing Automation, Campaign Personalization, User Segmentation

Read now >

Conversational AI

Blog

The Future of Conversational Commerce & Customer Engagement

In recent years, marketing automation has undergone a significant transformation, leading to a surge…

Marketing Automation, User Engagement

Read now >

eBook

Feature Image AI/ML Strategies

eBook

Marketing with the Machines: Unboxing AI/ML Strategies From Scratch

“We’re at the beginning of a golden age of AI: Jeff Bezos” Executing AI/ML Strategies Ta…

AI and ML Marketing Automation, Marketing Automation, Retention Marketing

Read now >

Feature Image CDP 1200 x 628

eBook

Single Source Of Truth – A Complete CDP Guide

Single Source Of Truth – A Complete CDP Guide is your all-in-one guide to learning everything …

Impact story, Omnichannel Marketing, Marketing Automation, Cross-Channel Engagement, Others, User Segmentation, Customer Relationship Management (CRM), User Engagement, Customer Journey, Customer Experience

Read now >

Case Study

FirstCry boosts its repeat orders by over 400% | Case Study

Case Study

FirstCry, Asia’s largest online store for baby & kids products, boosts its repeat purchases by over 400%

About FirstCry FirstCry.com, founded in 2010, is Asia’s largest online store for baby & kids pro…

Marketing Automation

Read now >

Newsroom

Newsroom

Indian EdTech Demands Hyper-Personalisation: WebEngage Perspective

WebEngage, a full-stack Retention Operating System, has been making a significant impact in the dom…

Ed-Tech, Customer Retention, Marketing Automation, Retention Marketing, Press Release

Read now >

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