User Segmentation Archives - WebEngage

Skip to content

Products
- Customer Data Platform
- Web Personalization
- App Personalization
  - In-app Notifications
  - Learn More
- Product & Revenue Analytics
  - Funnels
  - Paths
  - Cohorts
  - Uninstalls
  - Live Analytics
  - Learn More
- User Segmentation
- WebEngage AI
- Campaign Orchestration
- Omnichannel Engagement
- Wondering what's new on WebEngage?
  
  Uncover the newest features designed to boost your performance.
  View Product Updates
Solutions
Why WebEngage
Resources
Request a Demo

Dashboard

Products
Customer Data
Platform ➜

Unified User Profile
Data Integrations
Data Security & Governance

Web Personalization ➜

In-line Personalization
On-site Notifications

App Personalization ➜

In-app Notifications

Product & Revenue
Analytics ➜

Funnels
Paths
Cohorts
Uninstalls
Live Analytics

User Segmentation ➜

Live Segmentation
Static Segmentation
RFM Modelling

WebEngage AI ➜

Generative AI
Engagement Score
Predictive Segmentation
Catalog and Recommendation
Intelligent Campaign Orchestration

Campaign
Orchestration ➜

Journey Designer
Relays
Universal Control Groups

Omnichannel
Engagement ➜

Mobile Push Notification

Email Marketing

Web Push Notification

WhatsApp Engagement

Google Ads

Facebook Ads

SMS Marketing

RCS

Wondering what's new on WebEngage?

Uncover the newest features designed to boost your performance.

View Product Updates
Customer Data Platform

Unified User Profile

Data Integrations

Customer Data Platform

Learn More

Product & Revenue Analytics

Funnels

Paths

Cohorts

Uninstalls

Live Analytics

Learn More

Campaign Orchestration

Customer Journey Designer

Relays

Learn More

Web Personalization

Website Personalization

On-Site Notifications

Learn More

App Personalization

In-app Notifications

Learn More

User Segmentation

Live Segmentation

Static Segmentation

RFM Modelling

Learn More

Omnichannel Engagement

Link 1

Link 2

Link 3

Learn More
Solutions

Travel & Hospitality

E-commerce

Media and Entertainment

Gaming

EdTech

BFSI & Fintech

D2C
Why WebEngage

Customers

Partners

Integrations

Growth Consulting
Resources

Impact stories

blog

ebooks

Academy

podcast

engagemint

Newsroom

Events

knowledge base

developer docs

eMagazine

The State of Retention Marketing

The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

Community

Retention DNA

Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.
Dashboard
Request a Demo

Products
Customer Data
Platform ➜

Unified User Profile
Data Integrations
Data Security & Governance

Web Personalization ➜

In-line Personalization
On-site Notifications

App Personalization ➜

In-app Notifications

Product & Revenue
Analytics ➜

Funnels
Paths
Cohorts
Uninstalls
Live Analytics

User Segmentation ➜

Live Segmentation
Static Segmentation
RFM Modelling

WebEngage AI ➜

Generative AI
Engagement Score
Predictive Segmentation
Catalog and Recommendation
Intelligent Campaign Orchestration

Campaign
Orchestration ➜

Journey Designer
Relays
Universal Control Groups

Omnichannel
Engagement ➜

Mobile Push Notification

Email Marketing

Web Push Notification

WhatsApp Engagement

Google Ads

Facebook Ads

SMS Marketing

RCS

Wondering what's new on WebEngage?

Uncover the newest features designed to boost your performance.

View Product Updates
Customer Data Platform

Unified User Profile

Data Integrations

Customer Data Platform

Learn More

Product & Revenue Analytics

Funnels

Paths

Cohorts

Uninstalls

Live Analytics

Learn More

Campaign Orchestration

Customer Journey Designer

Relays

Learn More

Web Personalization

Website Personalization

On-Site Notifications

Learn More

App Personalization

In-app Notifications

Learn More

User Segmentation

Live Segmentation

Static Segmentation

RFM Modelling

Learn More

Omnichannel Engagement

Link 1

Link 2

Link 3

Learn More
Solutions

Travel & Hospitality

E-commerce

Media and Entertainment

Gaming

EdTech

BFSI & Fintech

D2C
Why WebEngage

Customers

Partners

Integrations

Growth Consulting
Resources

Impact stories

blog

ebooks

Academy

podcast

engagemint

Newsroom

Events

knowledge base

developer docs

eMagazine

The State of Retention Marketing

The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

Community

Retention DNA

Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.
Dashboard
Request a Demo

Products
- Col left
- Col Right
Why WebEngage
- Our Customers
- Partners Program
Resources

Products
- Col left
- Col Right
Why WebEngage
- Our Customers
- Partners Program
Resources

Home - User Segmentation

Category: User Segmentation

Other popular categories

User Segmentation (15)
Product Updates (168)
Marketing Automation (155)
User Engagement (127)
Customer Spotlight (123)
Impact Story (119)
Customer Retention (69)
Cross-Channel Engagement (67)
Omnichannel Marketing (65)
Uncategorized (52)
Insights & Analytics (49)

Blogs

What is Psychographic Segmentation

Blog

Psychographic Segmentation in Marketing: What It Is and How to Use It

Introduction: Demographics can only take you so far — they tell you who your customers are but not w…

User Segmentation

Read now >

What is Behavioral Segmentation

Blog

What is Behavioral Segmentation, and Why Should Marketers Use It?

Behavioral segmentation is a marketing strategy that divides consumers into groups based on their be…

Omnichannel Marketing, Marketing Automation, Campaign Personalization, User Segmentation

Read now >

eBook

Feature Image CDP 1200 x 628

eBook

Single Source Of Truth – A Complete CDP Guide

Single Source Of Truth – A Complete CDP Guide is your all-in-one guide to learning everything …

Impact story, Omnichannel Marketing, Marketing Automation, Cross-Channel Engagement, Others, User Segmentation, Customer Relationship Management (CRM), User Engagement, Customer Journey, Customer Experience

Read now >

eBook

Death By Tools: The State of Customer Engagement & Retention Tools

What is Death By Tools & Why Is It A Problem? Competitive innovation and disruption come at a co…

Customer Retention, Marketing Automation, User Segmentation, Insights & Analytics, User Engagement

Read now >

Case Study

Newsroom

Eager to 3X your
revenue? Let's connect!

Our reviews

footer-testimonial-adani-large

footer-testimonial-bajaj-large

footer-testimonial-good-glamn-large

footer-testimonial-edelweiss-large

footer-testimonial-adani-small

footer-testimonial-bajaj-small

footer-testimonial-good-glamn-small

footer-testimonial-edelweiss-small

Trusted by 800+ Global Brands

8M +

Shopping moments personalized

400M +

Monthly Active Users engaged

45B+

Messages sent monthly

$12B

Additional revenue delivered

Join 1,00,000+ marketing geniuses who get insights from WebEngage!

Subscribe to our FREE weekly newsletter to be up-to-date with the latest trends and developments.

Mumbai
Bengaluru
Gurugram

São Paulo
Dubai
Jakarta

Product

Customer Data Platform
Customer Segmentation
Product & Revenue Analytics
Omnichannel Engagement
Campaign Orchestration
Web Personalization
App Personalization
WebEngage AI
Product Updates

Solutions

E-commerce
Travel & Hospitality
EdTech
Gaming
Media & Entertainment
D2C
BFSI & Fintech

Resources

Blog
Impact Stories
eBooks
Community
Newsroom
EngageMint
State of Retention Marketing
EngageClass
Developer Docs
Knowledge Base
Glossary

Interactive Calculators

Growth Rate
Retention Rate
Churn Rate
RoAS
Net Promoter Score
Customer Lifetime Value
WhatsApp ROI

Company

About Us
Our Customers
Careers
Partners
Contact Us
WebEngage for Startups
Write For Us

+971 045643654 (Dubai)
|
+62 82113158170 (Jakarta)
|
+91 (22) 61102400 (India)

Facebook-f Instagram Youtube Twitter

Privacy Policy
Terms of Service
Subscription
SLA
© WebEngage 2025

Products
- Col left
- Col Right
Why WebEngage
- Our Customers
- Partners Program
Resources

Scroll to Top

“I like many things about WebEngage, but what stands out is their agility and being customer centric.”

Nitin Sethi,

SVP, CDO – Consumer Businesses

800+ Global brands trust WebEngage

brands-strip-demo

What to expect from the demo call?

Deep dive into industry specific use-cases
Learn how leading brands are using WebEngage to solve for user retention
Identify the gaps in your current growth strategy, get your queries answered, etc.

Talk to our team

Talk to the Partner Team

Supercharge Your Startup's Growth

Supercharge Your Startup's Growth

Book a free consultation

Supercharge Your Startup's Growth

The Program helped us scale our business faster and bring down acquisition costs with time.

ankit-agarwal-testimonial

Ankit Agarwal

Founder, PHOOL

Become a Partner

Grab your copy