This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as well as retention marketers at gaming companies. 

Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among people.

His vision and the road to it were fraught with bankruptcy and health scares. However, in battling the odds stacked against him, Annu emerged wiser and stronger.

His fundamentals and insights on consumer behavior put him in a unique position to design new categories and business models and weather stormy seas to not only bail his brand out of bankruptcy but also scale it to lofty heights.

Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India.

Real Estate is an enigma for most marketers- Things like the state of affairs then vs. now, the state of digitization, and, naturally, the state of retention marketing are not as obvious to an average marketer as they are to the insiders of this industry.

This is why we had a rendezvous with Bhavik Bhandari, an eminent insider from the world of real estate who spearheads sales & marketing at Ashwin Sheth Group.

Bhavik lives and breathes real estate marketing. In the 50th episode, as he prepares for a rebranding campaign, he also canvasses the industry landscape, deliberates on tech maturity, advocates for richer content plays, and romanticizes the need for a more intimate customer experience across tangible as well as intangible touchpoints.

Join Bhavik and me as we debunk a few myths, solve pressing problems, and raise a few more during the course of this enlightening episode.

Ankit’s journey from a Marwari Baniya family to a seasoned marketer amidst the smartphone era gives him unique insights into the evolving landscape of education in India. He sheds light on how edtech platforms like upGrad have revolutionized learning, making it structured, disciplined, and accessible to all. Remarkably, up to 90% of learners complete their courses, a testament to the platform’s effectiveness in driving engagement.

But it’s not just about completing courses; it’s about the transformative impact on careers. Ankit shares anecdotes of learners transitioning from Supply Chain Management to Product Management or even pursuing a PhD after taking a Digital Marketing course. The confidence exuded by learners after upGrad courses is palpable, with 5 out of 6 reporting positive career impacts.

Ankit delves into the intricacies of retention at upGrad, emphasizing the importance of user acquisition stages and the concept of “articulation” – guiding users from foundational to advanced courses within the same domain. He reveals the consultative nature of engagement, where learners interact with peers and mentors, fostering a sense of community and driving retention.

Moreover, Ankit elaborates on the role of MarTech in reactivating leads and personalizing communications. He discusses upGrad’s innovative campaigns and their vision to train bots to assist learners at scale. Ankit emphasizes the value-driven approach to retention, steering away from constant selling to focus on adding value at every touchpoint.

As we explore how upGrad balances automation with personalized content across platforms, Ankit highlights the significance of understanding user life stages in conversion strategies, where online research often precedes offline transactions.

Join us as we uncover the intricate workings of upGrad’s retention magic and learn how they leverage the best in MarTech and content to drive engagement and empower learners on their educational journey. This is an episode you don’t want to miss!