Invesko is a Singapore-based technology provider that connects Southeast Asia to third-party financial services and products. Its platform services are offered by various entities, each with distinct terms, investor protections, and associated risks.

They allow users to invest in stocks and ETFs with a minimum investment of $1, offering rewards in cash and stocks as users build their portfolios. With a thriving community of thousands of satisfied customers, live customer support, and zero commissions, Invesko enables users to succeed financially.

Key Features Used:

• App push
• In-app notifications
• Email
• SMS

Invesko’s Objectives

• Improve customer acquisition and retention rates.
• Streamline user onboarding and verification processes (KYC).
• Boost the investment platform’s conversion rates.
• Improve overall user experience to drive long-term retention.

Solving challenges with a marketing automation platform

The team at Invesko was looking for a marketing automation platform to:

• Automate and personalize user engagement to reduce user drop-offs. Optimize sign-up and KYC workflows to help with their user conversion.
• Nurture leads through targeted communication.
• Analyze user behavior and insights.

Invesko’s Challenges In Driving The Objective

• Manual user engagement processes lead to high drop-off rates.
• ⁠Inefficient sign-up and KYC workflows which hindered conversion.
• ⁠Lack of personalized communication made lead nurturing difficult.
• ⁠Insufficient insights into user behavior and preferences to allow for better personalization.

Collaboration with the WebEngage Startup Program

To solve for user retention and engagement early in their journey, Invesko partnered with the WebEngage Startup Program. Invesko’s goal was to make user onboarding easier, have better conversion rates, and improve retention in the long run.

Results?

The Way Forward

Product Level

• Invesko wants to further optimize email campaigns for higher open rates and engagement.
• The team also wants to implement new journey flows using campaigns like Daily Check-In to engage existing users and Win Back campaigns to re-engage users who’ve uninstalled the apps.

Company Level

• Invesko wants a seamless user experience across platforms that can help improve user engagement, such as regular logins, portfolio monitoring, and transactions.
• The team also wants to drive growth and development by expanding the user base and increasing the average user portfolio value.

We wish Invesko all the best with their journey and hope to be there through all their endavors.
To begin your journey with the WebEngage Startup Program, apply now.

Pice is a disruptor in the Indian B2B payments and credit space, looking to transform how businesses pay and collect.

The digital payments revolution has changed how consumers transfer money. UPI transfers are done in seconds, personal loans are disbursed in minutes, and visits to bank branches are becoming obsolete. 

However, this is far from reality for Indian businesses where cash is still king. Pice provides a UPI-like experience for business payments with an option to avail of credit on each transaction. They also offer a no-cost collection solution for distributors, manufacturers, and wholesalers, which can seamlessly extend credit to customers at zero risk.

Key Features Used:

• Journey Designer
• Segmentation
• Push Notifications
• Emails
• Events
• Funnels
• Paths

Pice’s Objectives

What were Pice’s objectives?
Their North Star metric was to grow gross transaction volume month over month. And this could only be accomplished through a sound onboarding system and personalized user engagement.

What were they looking to solve with a marketing automation platform?

1. Intervention at critical points in the user journey to reduce drop-offs and solve for successful KYC and transaction completion.
2. Continuous engagement with onboarded customers to keep Pice on the top of users’ minds for businesses with personalized marketing.
3. Ensuring repeated buying behavior from users, thereby growing LTV/CAC exponentially.
4. Implementing features that prioritize customer data quality to make more informed product-level decisions.
5. Utilizing customer feedback to iterate and enhance the overall user experience, fostering customer loyalty and advocacy.

What were Pice’s long-term goals?

• To make their app a critical product for users from onboarding to activation and usage.
• To be top of mind for all business payments & credit needs for Indian businesses.

Pice’s Challenges In Driving The Objective

What problem statement was the team looking to solve with a marketing automation platform?

1. Onboarding Drop-Offs: The team wanted to reduce drop-offs during the onboarding process, which was previously long and tedious. It involved sharing mobile numbers and entering PAN details, with additional steps like Aadhaar KYC for some users.
2. Insufficient user engagement: Inefficiency in continuously engaging users and ensuring they complete onboarding and remain active on the app.
3. Lack of understanding of user behavior: Lack of user insights, with a need for cohort and funnel analysis.

What were the challenges the team faced in solving the objectives mentioned above?

• Complexity of the onboarding process
• High drop-off rates
• Difficulty in keeping users engaged
• Need for a seamless and user-friendly experience

Why Did Pice Pick WebEngage?

The Pice team chose WebEngage as their marketing automation platform because they were drawn by the WebEngage Startup Program, which offered relevant features and support for their growing business. While the team was also considering other tools at the time, WebEngage stood out due to its high recommendations from other WebEngage customers.

Their previous tools lacked communication capabilities, leading to a fragmented approach to analytics and communications. In contrast, WebEngage offered a one-stop platform that could streamline its analytics and communication efforts, making it the clear winner in their evaluation.

Results?

The Way Forward

What does the way forward look like for Pice?

• On a product level, the team wants to increase email open rates, engagement, and retention rates.
• This should lead the business to higher ARPU and a shift from Weekly Active Users (WAU) to Daily Active Users (DAU).
• On a company level, Pice wants to improve overall user experience, driving better user engagement, growth, and development.
• They also aim to boost user activation rates, increase user frequency, and expand horizontal usage per user, which will help them improve customer satisfaction and loyalty.

We wish the Pice team all the best for all their future endavors and hope to be there every step of the way.

Azki is an online insurance aggregator redefining the insurance procurement experience. With a seamless platform for comparing and purchasing insurance from top providers, Azki simplifies the insurance journey, enhancing efficiency, reducing friction, and ultimately reshaping customer satisfaction in an ever-evolving landscape of uncertainty.

Mission & vision of the company

Mission: To become a friend who helps people to make the best choice by comparison.
Vision: Shifting all people’s shopping experience by comparison (or becoming a customer-oriented comparison platform that creates the best and most complete worry-free experience for people with any shopping behavior in any shopping space, whether online or offline.)

The Azki team prides itself on setting itself apart from its competitors, with:

• Transparent pricing,
• Comprehensive coverage details,
• User-friendly interface,
• Reliability

About the economy of the industry

The economic landscape in the online insurance aggregation industry is competitive, yet Azki maintains its leadership position. Given the mandatory third-party insurance, a significant portion of the industry’s sales are attributed to third-party policies. Despite the competitive environment, Azki’s innovative approach and market-leading position enable it to thrive within this dynamic sector.

Key Features Used:

1. Journey Designer,
2. SMS,
3. Email,
4. Custom Events

Azki’s Objectives

Before the Azki and WebEngage collaboration bore fruit, the team devised specific objectives to complete by utilizing WebEngage’s marketing automation and personalization capabilities.

• Their primary company-level objective was to increase revenue while simultaneously ensuring the company’s profitability was not compromised.
• They sought a marketing automation platform to enhance customer retention and engagement, specifically focusing on increasing referral friends to amplify word-of-mouth marketing and expand their new customer base.
• Their long-term goals included establishing Azki as a trusted leader in the online insurance aggregation space, fostering lasting customer relationships, and continuously innovating to meet evolving industry needs.

Company’s Challenges In Driving The Objective

What challenges was the team looking to solve with a marketing automation platform?
By implementing a marketing automation platform, the Azki team aimed to address several challenges, including increasing returning users, acquiring new users, boosting revenue, and streamlining communication efforts by providing a single solution for reaching out to individuals without concerns about reach limits, frequency capping, or DND hours.

To solve the objectives mentioned above, what were the challenges they faced?

• To achieve their objectives, the team encountered several challenges, including:
• The need to effectively engage and retain customers in a competitive market,
• Acquire new users amidst market saturation,
• Optimize revenue generation strategies while maintaining cost-effectiveness.
• Ensuring seamless communication across various channels while adhering to regulatory requirements posed significant hurdles.

Result?

The Way Forward with Azki and WebEngage

Moving forward, Azki focuses on enhancing growth and development at the company level. Their marketing efforts are geared towards increasing Gross Merchandise Value (GMV) and elevating the rate of returning users.

REACH Finance helps the Indonesian urban millennial & gen Z plan, track & achieve their goals faster and more efficiently without FOMO while maintaining financial stability in fun and enjoyable ways.

They are pioneering a groundbreaking approach by merging e-commerce with personal financial management. Imagine having your dreams within reach — whether a car, a trip, or any big-ticket item—and receiving tailored financial advice to ensure a smooth journey to your aspirations.

Reach Finance provides financial management tools to define their dreams better and offers finance options to help them reach their dreams in the best way.

Key Features Used:

• Email
• On-site Notifications
• In-app Notifications
• App Push

The WebEngage Startup Program and Reach Finance Collaboration

Why Did Reach Finance Pick WebEngage?

1. Reach Finance lacked automation for their email marketing, and partnering with WebEngage helped with tailored email campaigns for their users.
2. They wanted to target users more efficiently and personalize their communication for users better.
3. The team needed a deeper insight into their user data, analytics, and behavior to optimize their product and grow their business further.

Business Objectives

1. Drive up acquisition
2. Drive up engagement and user retention
3. Driving transactions in the future

Reach Finance’s Challenges In Driving The Objective

• Lack of automated email marketing to drive down customers to the engagement funnel.
• Low user acquisition
• To provide seamless engagement with their users
• Building Brand Credibility & Awareness

Result?

The Way Forward

The WebEngage Startup Program for Reach is very proactive. The partnership is ready at every hour to further enable REACH’s success:

• They want to complete user tracking on web integration to connect all their data from different sources, enhance accuracy personalization, and reduce redundancy.
• In addition to this, they also want to complete using WebEngage’s web push notifications to further hyper-personalize their communication.
• The BFSI startup wants to start leveraging Facebook integrations as a channel to scale growth.
• From increased MAUs to more user engagement and customer retention, the team wants to build more revenue-based events.

We wish them all the best in their future endeavors and hope to collaborate with them on each of their initiatives.
To implement all that Reach Finance did for their business for your own, enroll with the WebEngage Startup Program now.

Wright Research is an investment advisory and portfolio management firm that uses quantitative research and machine learning to create equity investment portfolios to generate consistent profit in all markets.

Their portfolios have delivered excellent returns since inception and ranked among the best-performing advisors and PMSs.

Wright Research caters to thousands of customers who have had a great experience with Wright due to its exemplary performance and culture of trust.

Key Features Used:

• Journey Designer
• Web Personalization using in-line and on-site notifications
• Email, WhatsApp, SMS, push notification channels
• Segmentation

Company’s Objectives

• Boosting purchases in subscriptions
• Engaging users with an omnichannel strategy
• Increase in repeat purchases

Wright Research’s Challenges In Driving The Objective

• Capturing leads and driving them down the engagement funnel
• Sending personalized and timely updates/offers
• Lack of advanced analytics
• Scaling the number of campaigns

Solution

Kickstarting growth with the WebEngage Startup Program
With the WebEngage Startup Program, Wright Research aimed to bring personalization and a layered approach to user engagement, retention, and leveraging data to scale campaigns further and drive an omnichannel strategy.

Why did Wright Research pick the WebEngage Startup Program for its marketing automation needs?

1. Wright Research’s data was in silos, spread out. Hence, the need for a Customer Data Platform (CDP) that bought all user data under one umbrella was important.
2. Additionally, the fintech platform needed omnichannel marketing. WebEngage’s 12+ channels enabled them to do just that.
3. The team needed better insights into user data, analytics, and behavior to optimize their product and grow their business further.
4. Furthermore, they wanted to target users more efficiently and personalize their communication for users better.

Results?

To know more about how Wright Research managed to achieve its objectives, download the detailed Impact Story .
To begin your journey with the WebEngage Startup Program, apply now.

RangDe, India’s first and pioneering social peer-to-peer (P2P) lending platform, aims to revolutionize credit access and enable financial inclusion for every individual in India.
Rang De utilizes technology, human resources, and design thinking to create an efficient and user-friendly platform for credit accessibility and social investment. The platform is designed to make credit affordable for investees (borrowers) and enhance the investment experience for social investors (lenders).

Rang De operates within the peer-to-peer lending space, offering a digital platform for individuals and micro-entities in India, like farmers, artisans, and small business owners, who are typically excluded from formal financial institutions. The platform provides low-interest loans, thus promoting economic growth and income generation, and aims to promote sustainable growth for enterprises and investees by providing access to low-cost credit.

Objectives:

Support team based:

1. An easy-to-use, robust solution for promotional and customer service emails
2. Setting up user journeys and funnels to reactivate lapsed/inactive users
3. Setting up segments according to demographic and behavioral data

Marketing and growth based:

1. Need for high user retention through content marketing through channels like email and web/app content
2. Personalization of a high degree for marketing communication to user segments
3. Tracking the success of marketing and growth efforts aimed at the existing user base
4. Driving engagement through targeted communication

Product based:

1. Tracking high-level as well as granular analytics of products as per a variety of events set up
2. Triggering funnels and journeys according to the usage trend of the product
3. Setting up and tracking user cohorts and analyzing their interactions with the product
4. Need for secure setups across data and processes

Challenges:

1. Inability to attract sufficient users to the platform
2. Getting users who are dropping off the platform to complete their KYC & initiate repeat purchases
3. Converting maximum registrations into social investors
4. Automate user engagement initiatives
5. Retain existing social investors
6. Lack of an advanced and real-time user segmentation

Results?

To know more about how RangDe managed to achieve their objectives, download the case study.

To begin your journey with WebEngage’s Startup Program, take a demo now.