Comments on: What Is Cohort Analysis & How Can It Help Your Business (With Use-cases) https://webengage.com/blog/cohort-analysis/ Full-Stack Customer Engagement and Retention Platform Tue, 30 Apr 2024 10:14:13 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Making Marketing Automation Visual And Simple - Introducing Journey Designer https://webengage.com/blog/cohort-analysis/#comment-172 Sun, 29 Mar 2020 13:40:01 +0000 https://webengage.com/blog/cohort-analysis/#comment-172 […] app is always a challenge. Here’s a journey focused on re-activating users in a certain cohort (in this case d30 to d90) who have turned inactive after their first transaction. Click on the […]

]]> By: Andorf Schibsted https://webengage.com/blog/cohort-analysis/#comment-169 Sun, 30 Dec 2018 10:56:53 +0000 https://webengage.com/blog/cohort-analysis/#comment-169 Hi Ajit! Thanks for sharing this awesome piece of content. I wanted to shared with you that I think you confused some of the cells in the explanations. I might be wrong, you’re the expert here.

Double check the first table. You said ¨So, C5 represents the number of new customers we acquired in the month of Jan. D5 tells us the number of customers who were acquired in Jan but they returned in Feb. Likewise

E4- the number of customers acquired in Jan who returned in March.
F4- the ones who returned in April¨

But there’s nothing in row E actually.

I think that you got confused because in the sheet links you were using the google sheet grid and not the other one created manually.

Cheers!

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